AI Insights · Timothy · April 2025
Top Horror Games on iOS in Europe: Q1 2025 Performance
Explore the performance metrics of the top five horror games on iOS in Europe during Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, the horror gaming genre on iOS in Europe showcased intriguing trends across several popular titles. Analyzing data from Sensor Tower, we highlight the performance of the top five horror games.
Mystery Matters: Match & Crime from Playrix demonstrated a dynamic revenue flow, peaking at around $68.7K at the start of the quarter. Although revenue saw fluctuations, it managed to maintain a stable presence, closing the quarter with approximately $52.7K. Weekly downloads fluctuated, starting strong with 3.4K, peaking at 5.7K in early February, and tapering off to 2.2K by the end. Active users also displayed a vibrant trend, starting at 41K, increasing to 48.5K in early February, and concluding at 44.9K.
Identity V by NetEase Games revealed a rollercoaster revenue pattern, beginning with $77.5K and ending with a notable $80.9K. Downloads remained relatively stable, hovering around 2.7K to 3.5K weekly. Active users showed a consistent pattern, maintaining around 34.5K to 36.3K throughout the quarter.
Tokyo Ghoul: Break the Chains from Funcat Games Limited showed a decline in revenue, which started at $66.3K and dropped significantly towards the end of the quarter. Downloads also decreased from 3.2K initially to under 600 by the end of March. However, active users remained relatively resilient, peaking at 53.3K in early March before declining to 23.6K.
Game of Vampires: Twilight Sun by Dream Plus started the quarter with a modest revenue of $23.3K, experiencing a peak of $31.8K mid-March. Downloads showed a downward trend, starting at 4K and ending around 1.4K. Active users fluctuated slightly, maintaining around 7.5K to 9.1K.
Finally, Наследие Вампиров: Новолуние also from Dream Plus, experienced a varied revenue landscape, peaking at $30.6K in early March. Downloads started at 7.9K, peaking at 12.4K, and settling around 6.3K. Active users saw a downward trend from 18.6K to 13K by the end of the quarter.
These insights from Sensor Tower provide a detailed look at the performance of these horror games, reflecting the dynamic nature of the mobile gaming market. More detailed insights can be explored through Sensor Tower's comprehensive analytics.
